SelfHelpInfoNow.com


Blowing Your Own Leadership Horn


There are two streams of competitiveness running through every organization. The first goes outward: It's the organization's competitive activities toward its competitors. The second goes inward: It's the competitiveness of leaders inside the organization who are vying against one another for power, recognition, privilege and promotion.

To be successful in the second, leaders must not only do well in their jobs but they must also be able to have their bosses and colleagues perceive they do well.

In other words, they must be able to publicize themselves -- or, to use the vernacular, blow their own horns.

I submit, however, that if one simply puts lips to the horn of publicity and blows hard -- i.e., makes an outward show of publicizing oneself -- such efforts will turn out to be discordant and counterproductive. The result will be people turning their backs on you rather than having them hum your tune.

Though it is necessary to blow one's own horn as you climb your career ladder, it is also necessary to know how to do it. After all, there is an art to the effort. Here are four steps that you can follow.

(1) Identify an area in your organization that needs better results. The art involves not just selecting the right results but doing so in cooperation with others. Make sure that when you shine light on the lack of results, you do not embarrass somebody who has been tasked to get those results. Instead of making beautiful music, you could end up on somebody's enemies list! Get the responsible person's permission to focus on the area.

(2) Put together a team whose task it is to achieve those results. Blowing your own horn means that you want to be seen, not as the Lone Ranger, but as a team player. Ensure the results can be achieved with a team. Enlist members to join the team by giving leadership talks. (What's in it for them to be part of the team?) Be aware, as you form the team, of any hard feelings or rough edges that might surface between and among team members and others in your organization who have a stake in the results. If you lead an endeavor that causes hard feelings, it's better to have never started it in the first place.

Moreover, the new team must be not only be formed, it must be MARKETED. Both of these efforts require communications tools and skills, which can take numerous forms. First, to describe the new team or service, communications must be employed to fully define its purpose and operating principles, and the people who are involved in it. These communications tools are descriptive in nature and may include everything from biographical back-grounders to product descriptions and data sheets.

(3) Achieve the results. Execution and achievement of the targeted results is absolutely critical to this phase of horn blowing. Make sure you score a win even if it's only a partial win. The idea is to get the low hanging fruit at the outset to show others that your team is succeeding, and then go for the bigger results later.

(4) Publicize the results. This is one of the most important steps of all, and it is a step that few leaders follow. They might put together a team that gets a few wins, but they have no idea how to publicize their efforts. The first rule in this is: To blow your own horn most effectively, make sure YOU DON'T TAKE CREDIT FOR THE RESULTS -- YOUR TEAM MEMBERS TAKE CREDIT INSTEAD! Your efforts will get torpedoed if they look at all self-serving.

To highlight the successful products and services achieved by your team, you can put together white papers, data sheets, presentation papers and case-history articles.

Don't make this a one-time effort. You must be continually looking for results that are flagging, putting together teams to achieve the results, then marketing and publicizing the achievements.

In this way, when you blow your horn in your organization, the music you'll be making can accompany you on a fast-rising career-trajectory.

2005 © The Filson Leadership Group, Inc. All rights reserved.

PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: brent@actionleadership.com

The author of 23 books, Brent Filson's recent books are, THE LEADERSHIP TALK: THE GREATEST LEADERSHIP TOOL and 101 WAYS TO GIVE GREAT LEADERSHIP TALKS. He is founder and president of The Filson Leadership Group, Inc. - and for more than 20 years has been helping leaders of top companies worldwide get audacious results. Sign up for his free leadership e-zine and get a free white paper: "49 Ways To Turn Action Into Results," at http://www.actionleadership.com For more on the Leadership Talk: http://www.theleadershiptalk.com


MORE RESOURCES:

Sydney Morning Herald

Steve Jobs Says Hormone Imbalance Caused Weight Loss
Bloomberg - 7 hours ago
5 (Bloomberg) -- Steve Jobs, after months of concern about his health and weight loss, said he is suffering from a nutritional ailment and that he plans to ...
Apple's Jobs Blames Weight Loss on Hormones PC Magazine
Apple's Steve Jobs blames 'hormone imbalance' for weight loss Computerworld
Jobs: Hormone imbalance causing weight loss CNNMoney.com
Reuters - Wall Street Journal Blogs
all 1,596 news articles


Dallas Morning News

Site shows how you'd look after weight loss
Dallas Morning News, TX - 6 hours ago
Upload a digital image, supply your target weight loss of up to 50 pounds, and Weightview.com will send an "after" photo. ...


Tips help refocus weight loss
Arizona Republic, AZ - 5 hours ago
If you need to find a weight-loss partner, visit www.weight lossbuddy.com. • Eat berries. Berries are low in calories and have disease-fighting antioxidants ...


FDA Warns Consumers About Tainted Weight Loss Pills
KSWT-TV, AZ - 7 hours ago
These weight loss products, some of which are marketed as "dietary supplements," are promoted and sold on various Web sites and in some retail stores. ...
FDA Says 28 Weight Loss Supplements To Be Avoided InjuryBoard.com
DR. CRAIG BOWRON Looking to downsize? FDA recommends avoiding ... MinnPost.com
all 3 news articles


Weight-loss promo picks up tolls
Topeka Capital Journal, KS - 8 hours ago
... Commuters arriving in Topeka between 7 and 9 am this morning were treated to free tolls thanks to an advertising campaign for a weight-loss book. ...


New York Daily News

Wired for Weight Loss Program Holds Solution to Oprah's - and ...
PR Web (press release), WA - 7 hours ago
Just in time to address America's number-one New Year's resolution, Mark Patrick Media has officially launched its Wired for Weight Loss program. ...
Oprah's Weight Loss Confession Oprah.com
Falling Off The Weight Loss Wagon KCAU
Fitness Expert Jennifer Nicole Lee Fixes Oprah’s Good Diet Gone Bad WebWire (press release)
Best Syndication - Lynchburg News and Advance
all 54 news articles


After a reality-show-induced weight loss, a Raleigh woman hits her ...
News & Observer, NC - 17 hours ago
One of Salama's weight-loss goals was to fit into size 10 designer jeans. After months of intense exercise and dedicated dieting to shed nearly half her ...


Business Wire (press release)

Structure House Weight Loss Program Named America’s Healthiest ...
Business Wire (press release), CA - 8 hours ago
The Structure House program was credited with its holistic approach to weight loss, an outstanding exercise component and tasty, low-fat recipes. ...


Weight loss program benefits
Winchester News Gazette, IN - 20 hours ago
Second Harvest Food Bank of East Central Indiana recently announced a new program that encourges weight loss while helping to feed local people who have ...
General Mills puts its weight behind NBC's 'Biggest Loser' USA Today
General Mills, NBC's The Biggest Loser and Feeding America Partner ... PR Newswire (press release)
'Biggest Loser: Couples' Premieres Jan. 6 With Oldest, Youngest ... Starpulse.com
Broadcasting & Cable - Cinema Blend
all 13 news articles


Weight loss and the three S's in Vail
Vail Daily News, CO - 7 hours ago
From a naturopathic perspective, an effective weight loss program should go beyond diet plans and exercise routines, which have failed so many people in the ...

Weight-Loss - Google News



Home | Blog | Improvement | Motivation | Health & Fitness | Relationships | Family | Parenting | Women Issues | Legal Matters
Leadership Home | Site Map
Copywrite © 2006     www.SelfHelpInfoNow.com     All rights reserved.